With Venus, something else is going on. Astronomers use the term albedo to describe how bright a planet is in absolute terms. When sunlight strikes a planet, some of the light is absorbed by the planet’s surface or atmosphere – and some is reflected. Albedo is a comparison between how much light strikes an object – and how much is reflected.
As you might have guessed, Venus has the highest albedo of any major planet in our solar system.
The albedo of Venus is close to .7, meaning it reflects about 70 percent of the sunlight striking it. When the moon is close to full in Earth’s sky, it can look a lot brighter than Venus, but the moon reflects only about 10 percent of the light that hits it. The moon’s low albedo is due to the fact that our companion world is made of dark volcanic rock. It appears bright to us only because of its nearness to Earth. It’s only about a light-second away, in contrast for several light-minutes for Venus.